H2H Marketing - E-book - 9783031223938

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H2h Marketing - ENG

Case Studies On Human-to-human Marketing

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Sinopsis

ISBN:	9783031223938
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2023-07-18

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.Â Following the authors successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. Â

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