Nordic Consumer Culture - E-book

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Nordic Consumer Culture - ENG

State, Market And Consumers

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Sinopsis

ISBN:	9783030049331
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2019-03-01

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of â€˜hygge,â€™ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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