The Creation of the Extraordinary - E-book

eBook

The Creation Of The Extraordinary - ENG

Perspectives On Luxury

Hannes Gurzki

eBook

$1,100.00

Disponible

Información adicional
Sinopsis

ISBN:	9783658295387
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2020-02-20

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

eBooks