The Luxury Market in Brazil - E-book

eBook

The Luxury Market In Brazil - ENG

Market Opportunities And Potential

C. Diniz

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$1,100.00

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Sinopsis

ISBN:	9781137432568
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2014-06-12

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

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