The Marketing Directors Role in Bus - E-book

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The Marketing Directors Role In Business Planning And Corporate Governance - ENG

Gerald Michaluk

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$880.00

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Sinopsis

ISBN:	9780470986653
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2008-07-31

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board decision-making process. Michaluk outlines marketing key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.Â

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