The Power of Customer Misbehavior - E-book

eBook

The Power Of Customer Misbehavior - ENG

Drive Growth And Innovation By Learning From Your Customers

M. Fisher; M. Abbott

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$700.00

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Sinopsis

ISBN:	9781137348920
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing investigación
Año de publicación:	2013-11-01

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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