Trendology - E-book - 9781137479563

eBook

Trendology - ENG

Building An Advantage Through Data-driven Real-time Marketing

C. Kerns

eBook

$500.00

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Sinopsis

ISBN:	9781137479563
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Matemática para negocios
Año de publicación:	2014-12-01

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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