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Leading Pharmaceutical Innovation. How To Win The Life Science Race
$950.00
$1900.00
50% Dto.
| ISBN: | 9783030097820 |
|---|---|
| Editorial: | Crc Press |
| Tema: | Medicina |
| Subtema: | Especialidades Medicas |
| Año de edición: | 2018 |
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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