Advances in Digital Marketing and e - E-book

eBook

Advances In Digital Marketing And Ecommerce - ENG

Fourth International Conference, 2023

eBook

$4,780.00

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Sinopsis

ISBN:	9783031318368
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión de la información
Año de publicación:	2023-04-28

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

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