Advertising Campaign Strategy: A Gu - E-book

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Advertising Campaign Strategy: A Guide To Marketing Communication Plans - ENG

Donald Parente; Kirsten Strausbaugh-Hutchinson

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$2,700.00

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Sinopsis

ISBN:	9781305445123
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Cengage Learning US
Tema:	Negocios y economía
Subtema:	Publicidad y Promoción
Año de publicación:	2014-08-01

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside youll see step-by-step how to take a great idea through the complete advertising process. And because its focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips youll need to succeed in the class now and get your project chosen in the future.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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