Brand Fans - E-book - 9783319488547

eBook

Brand Fans - ENG

Lessons From The Worlds Greatest Sporting Brands

Aaron C.T. Smith; Constantino Stavros; Kate Westberg

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$2,780.00

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Sinopsis

ISBN:	9783319488547
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Relación con el cliente
Año de publicación:	2017-01-20

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport leading brands. Based on the transferable lessons that emanate from these practices, Brand FansÂ explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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