Catering Management - E-book

eBook

Catering Management - ENG

Nancy Loman Scanlon PhD

eBook

$1,079.00

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Sinopsis

ISBN:	9781118543726
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Global Education US
Tema:	No clasificado
Subtema:	No clasificado
Año de publicación:	09/2012

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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