CRM Fundamentals - E-book

eBook

Crm Fundamentals - ENG

Scott Kostojohn; Brian Paulen; Mathew Johnson

eBook

$900.00

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Sinopsis

ISBN:	9781430235910
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Computadoras
Subtema:	Aplicaciones Corporativas general
Año de publicación:	2011-12-12

CRM FundamentalsÂ is a critical and comprehensive resource for executives and project leaders tasked with managingÂ customer relationship management (CRM)Â initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfullyâ€”including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.Â Â Written byÂ senior CRM consultants,Â CRM FundamentalsÂ includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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