Primary: Business professionals who are looking to advance in their careers and improve business by more effectively communicating their ideas to others, in both formal and informal settings. Secondary: Anyone looking to impress, inspire, and influence their colleagues and clients.  This book is a practical tool for: Anyone, in any business or industry, who has to successfully present ideas, pitches, proposals, data, or results to their clients, teams, higher-ups, boards, and stakeholders, at any level Anyone who wants to capture their audience’s attention and impress them with confident, engaging delivery Anyone who speaks regularly to groups of any size and wants to be more impactful Anyone who would like to get more effective results and hear “yes” more when sharing their ideas