Innovation and Export - E-book

eBook

Innovation And Export - ENG

The Joint Challenge Of The Small Company

Manon Enjolras

eBook

$2,840.00

Disponible

Información adicional
Sinopsis

ISBN:	9781119881520
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Negocios y economía
Subtema:	Exportaciones e Importaciones
Año de publicación:	2021-11-30

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

eBooks