Join the Conversation - E-book

eBook

Join The Conversation - ENG

How To Engage Marketing-weary Consumers With The Power Of Community, Dialogue, And Partnership

Joseph Jaffe

eBook

$360.00

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Sinopsis

ISBN:	9780470187869
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Publicidad y Promoción
Año de publicación:	2008-01-18

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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