Moving into Mass Customization - E-book

eBook

Moving Into Mass Customization - ENG

Information Systems And Management Principles

Claus Rautenstrauch; Ralph SeelmannEggebert; Klaus Turowski

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$1,980.00

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Sinopsis

ISBN:	9783642561924
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión de la información
Año de publicación:	2012-12-06

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

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