New Media for a New China - E-book

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New Media For A New China - ENG

James F. Scotton; William A. Hachten

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Sinopsis

ISBN:	9781444319125
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Lenguas
Subtema:	Estudios de Comunicación
Año de publicación:	2010-03-16

New Media for a New China is a timely introduction to the current state of the mass media in China and it growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China media in the middle of the country tremendous social, economic and political changes Explores the concept of the 21st century as â€œChina Centuryâ€? because of the nation unprecedented growth

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