Strategic Marketing For Health Care - E-book

eBook

Strategic Marketing For Health Care Organizations: Building A Customer-driven Health System - ENG

Philip Kotler; Joel I. Shalowitz; Robert J. Stevens

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$1,680.00

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Sinopsis

ISBN:	9780470249093
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Medicina
Subtema:	Salud Pública
Número de páginas:	576
Año de publicación:	2008-03-31

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health careÂ arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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