Customer Experience in the Context - E-book

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Customer Experience In The Context Of Omnichannel Retailing - ENG

Analysis Of Marketing Instruments, Channel Integration And Customer Experience Dimensions During The Customer Journey

Nils Fränzel

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$2,380.00

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Sinopsis

ISBN:	9783658475680
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Relación con el cliente
Año de publicación:	2025-04-30

The research focus of Nils FrÃ¤nzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils FrÃ¤nzels analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.Â

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