Given that Psychology of Financial Planning is now a required topic for both initial certification as well as Continuing Education, there are massive market opportunities for this book. There are over 200 educational institutions accredited by the CFP Board that graduate an estimated 5,000 students per year. PSYCHOLOGY OF FINANCIAL PLANNING has the potential to be the equivalent of an “Introduction to Psychology”-type textbook that every student in the field of financial planning must have. There will also be ongoing demand for periodic updates. In addition, there are over 92,000 CFP® professionals who will be looking for Continuing Education credits in the psychology of financial planning. This is an unprecedented market opportunity to create THE comprehensive resource in psychology and financial planning that acts as a companion to the existing textbooks covering the traditional core learning objectives in financial planning.