How can stationery sets communicate an organization's core values, philosophy and concept as well as stand out from the competition? With its abundant creative stationery designs, Designing Your Identity guides you through how to select the perfect color, typography and other design elements to produce unique stationery. Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor of books on design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and the Asia-pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.