Emporio Armani project in Hong Kong is born with the insight that global culture is an experimental territory of many identities. It is the encounter of diverse modes of sensing the world. Architecture and fashion are aspects of our reality that originate from the same universal culture. Architecture appears to be permanent whereas fashion is ephemeral, but the acceleration of our society puts these values in competition. The Emporio Armani in Hong Kong refuses any form of traditional architectural formalism: It is attentive on the "empty" space rather than formation. The real inspiration is not the decoration, but the fluxes inside the shop. The invisible traces of people moving through space are the only possible reference.