Global players and international brands have recently begun counting on excellent architecture at top locations to concentrate their presence at a place that sets them apart from the others. Innovative and avantgard flagship stores, showrooms, and brand centers present the ideas, identity, and services of companies within their own architectural framework. Dramaturgically designed rooms and settings create an emotional connection between the manufacturer and the customer. This book shows the remarkable concepts of this new building challenge, which has developed into one of the dynamic trendsetters of contemporary architecture.